How To Diversify
CAN YOUR BUSINESS THRIVE WHEN THE CONSTRUCTION MARKET IS DOWN?
As the construction industry continues to make its comeback, the opportunities for you to diversify your business are still just as important. Taking on a new, complementary segment to your existing contracting business ensures you are impacted less by unfavorable construction business cycles.
Choosing the right market to add to your portfolio is a decision that should be made carefully. We suggest you consider these four key areas when making your decision to become more diversified.
1. Determine What You Are Best at Doing
What do you do best that has brought you the most business success? Is there a niche service you provide, a specialty technique you’ve mastered, or a business segment in which you’ve been successful? Review your project list and make note of what made the top projects profitable. By understanding your strengths you can better determine the market you want to diversify your business with.
2. Figure Out What Goals You Want to Achieve
List the goals you have for your business and rank them from most important to least important. Be as specific as possible with your goals. Now, you’re starting to see a clear picture of the direction you want to take your business.
3. Plan How You’re Going to Meet Your Goals
Now that you know what you’re good at and what your goals are for growing your business, it’s time to create a plan of how you’re going to achieve your objectives. But, before you do that you have to first consider the construction needs of the geographic area you serve. Does your area support the type of business you are looking to diversify into? How much business can you reasonably expect to get? It’s a good idea to do some research into national projections for the type of construction you’re considering and see whether the prospects look good long-term. Talk to experts in your area, and be thorough in doing your homework. By having a clear picture of the realities of the markets first, you can tailor your entry point so it not only matches your strengths and goals, but also the realities of the market as well.
4. Delegate Who is Responsible for Impacting Goals
Which employees have the skills necessary to help you meet your goals? Who can help with the new business market you’re going into to diversify? You want to make sure you have dedicated resources, equipment, and finances earmarked for the work your new business vertical with bring your business.
Following this guideline you are in a position to build the necessary framework to not only pick the best business market to diversify your business but also to make it a successful venture.
Delta Disaster Services gives contractors the ability to easily tap into the lucrative insurance restoration market.
READY TO LEARN MORE?
Ready to learn how you can build your business by diversifying into insurance restoration? Pick up the phone and give us a call. Shoot us an email. Let us give you the answers you are looking for to get started on the Delta Disaster Services path to success.